We work primarily with small and mid-sized businesses that serve homeowners within a defined local radius—home services, healthcare, specialty retail, financial services, hospitality, and membership-based businesses. If new movers are a valuable customer segment for you, we can help you reach them more consistently.

Each month you receive an updated new-homebuyer dataset for your chosen service area plus campaign assets. Data is delivered via a secure portal (CSV/Excel) and as downloadable reports; you also get campaign ideas, offer recommendations, and ready-to-use templates for email, direct mail, and paid social. Depending on your plan, you may also receive priority creative support or managed services.

We source data from licensed and public datasets and process it in accordance with applicable laws (for example CCPA/CPRA where relevant). Data is delivered through secure channels, we do not sell your customer lists, and we can execute data processing agreements on request. Please consult your legal advisor for specific compliance guidance.

Typical onboarding takes 3–10 business days: we set up your account, confirm service territory and targeting, deliver the initial data file, and hold an onboarding strategy call to align offers and campaign timing. More complex or custom engagements may require additional time.

Strategy calls are included depending on your plan—typically monthly or as agreed. Calls cover performance review, recommended optimizations, campaign planning, and next steps. We provide notes and action items after each call and can schedule additional support as needed.

Market exclusivity is available on select plans subject to feasibility and an additional fee. Because our data targets new homebuyers within geographic areas, we generally recommend non-overlapping service boundaries; we’ll discuss exclusivity options during onboarding.

Most clients begin seeing measurable response within the first 30–60 days, depending on your offer, list size, and marketing channels. We use early performance data to refine targeting and creative so results improve over subsequent months.

Yes. Our standard subscriptions are month-to-month—you can pause, downgrade, or cancel with written notice before your next billing cycle. Custom Market engagements may include tailored terms based on the signed agreement.

Most clients use us as their specialized strategy and campaign partner while their in-house team or existing vendors handle execution. For select Custom Market clients, we can coordinate more hands-on support through a separate agreement.